Toronto Fashion Editorial Photography

Editorial photography is very similar to fashion photography in the sense that editorial photography is usually not about selling a product but something greater. In fashion photography it’s the lifestyle, in editorial photography it’s the story or the theme. As with fashion photography, the proper lighting is of utter importance. Let’s say you are shooting an editorial about a girl traveling. If the story is about the joy and the happiness, you would of course use very friendly and open lighting to emphasize this mood. If on the other hand the story is about the dangers of traveling, your lighting would be much more dramatic and instead of a beach on a sunny day, you may choose a dark alley.